Episode 5 - Getting to Know Your CXOs - Wendy Caceres, CMO
In this episode of Getting to Know Your CXOs, host Stephen Brown interviews Wendy Kaceras, a 30-year marketing executive specializing in B2B enterprise software and cloud-native applications. Wendy shares her experience as a CMO and offers advice for up-and-coming CMOs. She emphasizes the importance of listening and observing in the first 30 days of a new role, as well as assessing the talent and team structure. Wendy also discusses the role of AI in marketing and the need for collaboration between marketing and sales teams.
- In the first 30 days as a CMO, it is important to listen and observe before making any major changes.
- Assess the talent of the team and identify strengths, overlaps, and gaps to build the right team structure.
- AI can help marketers become more efficient, insightful, and customer-focused, driving better results and ROI.
- Marketing and sales teams should work hand in hand, with regular communication and collaboration.
- When engaging with C-level executives, understand their priorities and focus on how your solution can help their teams be more effective.
